UW Madison – November 21, 2016

Awards At Uw-madison Recognize Businesses That Serve Financial, Social, And Environmental Goals

Award winner WholeTrees designs and fabricates building components from culled trees that are too small or odd-shaped to have value as saw timber. Pictured is the roof structure at Festival Foods, Madison. “Nationally, poorly managed forests are a big problem,” said CEO Amelia Baxter. “These thinnings are all considered junk. There’s no millable yield, no tax advantage so these forests will eventually be developed or cleared. We try to find the highest value for these cullings, which is to use them for their innate structure capacity...”

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