When trees are left unmilled, they are 50% stronger than milled timber of the same diameter. WholeTrees harnesses this increase in structural capacity, opening new markets to an abundant forest by-product.
Timber cullings -- trees marked for removal from managed forests -- have low or no market value and are considered unsuitable for structural building material or milling. As a result, forests become under-managed and are more likely to suffer from widespread fire and disease, or be razed.
WholeTrees’ supply-to-market software, its manufacturing process, and its first-to-market brand convert unwanted timber into beautiful architectural products and structural systems. At scale, this technology will allow unmilled timber products to compete with steel in price. Given its low raw material costs and high-value end markets, WholeTrees is uniquely positioned to capitalize on a major market opportunity while helping timberland owners better manage their assets.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
Some of the statements made in this business plan are forward-looking statements. These forward-looking statements are based upon the company’s current expectations and projections about future events. Although the company believes that its plans and objectives reflected in or suggested by these forward-looking statements are reasonable, it may not achieve these plans or objectives and its actual future results may be materially different from what it expects.This Document is Confidential, Not for Distribution.